Ecommerce consultant
Daniele Rutigliano is an ecommerce consultant with decades of experience in online sales in Italy and Europe. Since 2005 he has been helping Italian companies to increase their online turnover through digital marketing activities such as organic search engine positioning (SEO), Google Ads and Google Shopping campaigns, social campaigns on Facebook and Instagram and Amazon campaigns.
Rutigliano, as ecommerce consultant, can assist both those who have never sold online and those who need help to ameliorate their online business. Moreover he can propose tailored ecommerce courses in order to assist and help companies to train their team, so that they will be able to manage the online activity.
Rutigliano, with his web agency Aproweb, uses the most popular CMS platforms (WooCommerce, Shopify, Magento, Prestashop, Shopware) and the most famous marketplaces such as Amazon, eBay, Alibaba, Allegro, CDiscount and AliExpress as sales channels.
WHO’S AN ECOMMERCE CONSULTANT AND WHAT DOES HE OR SHE DO?
An ecommerce consultant, often recognized as an “ecommerce specialist“, supports companies in their online sales processes and strategies, drawing up the business plan and managing relations with web agencies, shipping agents, suppliers, payment gateways, banks and other stakeholders, or taking care of the implementation of the online sales platform himself.
He is the company’s contact person for ecommerce and responsible for sales on the website and marketplaces. With his experience and know-how, he helps companies to increase online sales, monitor KPIs and achieve their objectives.
ECOMMERCE SERVICES
ECOMMERCE BUSINESS PLAN CREATION
Daniele Rutigliano creates Business Plans for ecommerce, in order to plan all the development phases of the online sales project. Specifically, he deals with:
-
- evaluating the market niche
- choosing the right products to sell online
- building the ecommerce business model
- studying competitors’ websites
- defining the competitive positioning strategy
- identifying the best ecommerce platform (Shopify, Mangeto, Prestshop, WooCommerce, Shopware, etc.)
- identifying the necessary softwares (management, ERP, CRM, repricer, etc.)
- determining all the investments that the company should afford to manage the online business (website creation, web hosting, personnel, online payment commissions, software, couriers, marketplace fees, etc.)
- forecasting annual sales revenues and identifying the break even point (BEP).
ECOMMERCE DEVELOPMENT
Daniele Rutigliano and his web agency Aproweb are specialized in the ecommerce development with the best CMS platforms on the market: WooCommerce, Prestashop, Magento, Shopify and Shopware. He develops websites by following the so called “Ecommerce Vincente ®”, a method created and perfected in more than 15 years thanks to his experience as an ecommerce consultant in SMEs and multinational corporations.
In 2016 Rutigliano was a speaker, in Milan, at the international congress Meet Magento, the official Italian event of the ecommerce platform Magento Commerce by Adobe.
PLANNING MARKETING STRATEGIES
In an increasingly connected world, where the difference between online and offline is more and more imperceptible, it makes sense to carefully plan the correct marketing-mix strategies that will help you to achieve your goals. Daniele Rutigliano defines and launches digital marketing strategies using the Pay Per Click (PPC) platforms offered by Google, Microsoft, Facebook and Amazon. Specifically, Rutigliano, as a PPC consultant, deals with the management of:
- Pay Per Click (PPC) campaigns on Google Ads;
- Google Shopping campaigns;
- Pay Per Click (PPC) campaigns on Bing Ads;
- PPC campaigns on Amazon Sponsored Products;
- campaigns on Facebook and Instagram.
INTERNATIONALIZATION AND EXPORT
Since 2019, Daniele Rutigliano is a professor at Italian Trade Agency. Moreover, he helps companies to export and internationalize their products and services all over the world. In particular, Rutigliano, together with his agency Akkountweb, identifies the target country by studying the purchasing habits and online payment methods (e.g.: credit cards, PayPal, cash on delivery, Klarna, Yandex.Money, AliPay, etc…). After having studied the markets, he plans an international digital marketing strategy, both for B2C and B2B companies.
Moreover, since 2020 Daniele Rutigliano is one of the experts of DigitExport, a project created by some Italian Chambers of Commerce. Thanks to this project, companies can have acces to innovative tools so that they can increase competitiveness in international markets.
ECOMMERCE COURSES
Daniele Rutigliano proposes to companies and their staff training programs on ecommerce or specific topics (e.g. Google Ads campaigns, SEO, WooCommerce, Shopify, Prestashop, Magento, etc.). Rutigliano is professor at Italian LUM University and at other several masters including:
- Innovation, Retail & e-Marketing (MIREM) of the LUM School of Management (Master I level);
- Agrifood, Wine and Local Management (MAWIL) of the LUM School of Management (Master I level);
- E-Commerce Management of the Suor Orsola Benincasa University (Master I level);
- E-Commerce Management of the Sole 24 Ore Business School.
Rutigliano is also professor at Italian Trade Agency and at the Netcomm Academy.
WHY TO CHOOSE AND RELY ON RUTIGLIANO
A successful ecommerce consultant is firstly a successful manager who has been experiencing years directly in selling goods online, recording profits and earnings. Daniele Rutigliano is a digital entrepreneur, manager of 2 corporations, and has been selling his training courses, books and manuals (which have become best sellers) and other products online for several years, both on Amazon and on dedicated websites and landing pages.
Daniele Rutigliano is one of the most popular e-commerce consultants and since 2021 he has obtained the Ecommerce Specialist IWA certificate. He is also a speaker at the most famous Italian events in the sector including Webecom, Meet Magento Italy, SMXL Milan, Inbound Marketing, Smau, WebUpdate and Be-Wizard!
Finally, he is the author of the best seller “Ecommerce Vincente”, published by Hoepli, a complete manual with more than 6,000 copies sold.